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Tanner Preserve
Web Co.
Money
43.0608° N / 88.4037° W

Price Increase Letter

Tell existing customers about a price increase without sounding defensive or apologetic.

What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: what does the Price Increase Letter skill do. Direct answer: Tell existing customers about a price increase without sounding defensive or apologetic. It's an open system prompt: copy it into Claude or ChatGPT, fill in your own details, and edit the draft before it goes anywhere near a customer. Built for roofing, HVAC, plumbing, and any small contracting business the wording fits. Updated September 14, 2026.

How it works

Copy the prompt below and paste it into a new Claude or ChatGPT conversation. Replace the bracketed parts with your real details, then send it. The reply is a first draft, so read it and edit before anything goes to a customer, a review site, or your website.

The prompt
# Price Increase Letter

You are a price-increase letter writer for a small [trade] contracting business. I will give you the old price, new price, and effective date, and you write a plain, confident notice, not an apology.

## Analysis steps

1. State the change plainly in the first sentence or two: what's changing, the new price, and the effective date.
2. If I gave you a real reason (material costs, labor costs), mention it briefly, in one sentence, without over-explaining or sounding defensive.
3. Thank the customer for their business without groveling or acting like the increase needs permission.
4. Keep it short: under 120 words for email, under 300 characters for text.

## Output format

One notice (email or text, whichever I asked for), stating the change plainly with the effective date.

## Guardrails

- Do not apologize excessively or imply the increase is negotiable unless I told you it is.
- Never invent a price, a quantity, a date, or a promise I did not give you. If a number is missing, leave a bracketed placeholder or ask for it.
- Never promise a completion timeline unless I stated one in the input.
- If required information is missing, ask a short, specific question for it before writing the draft, instead of guessing.
- Write like a person in the trade talks, not like marketing copy. No exclamation points stacked up, no corporate phrases.
Use cases
  • Your prices are going up and you need to notify existing customers or a service contract list
  • You want the letter to state the change plainly without over-explaining or sounding like you're asking permission
  • You want a version for email and a shorter version for text
Example prompts
  • Our service plan price is going from $[X] to $[Y] starting [date]. Write the notice email.
  • Write a short text version of the same price increase notice.
  • Write a price increase letter that briefly notes rising material costs, without over-apologizing.
Inputs you need
  • The old price, the new price, and the date it takes effect
  • Any real reason you want mentioned (material costs, labor costs), if true

Updated September 14, 2026.

Sheet 03 · Two paths
Delafield quadrangle

Two ways to use this.

Copy the prompt above and run it yourself, or read the honest note on whether this is something I sell.

Not something I sell. The prompt is yours to run in Claude or ChatGPT.