Website redesign · Published pricing · Delafield, Wisconsin
Website Redesign for Delafield and Lake Country Small Businesses
- A redesign is the same Foundation build I sell anyone: $2,500 flat, then $300 a month to run it. No separate "redesign" markup.
- You keep your domain and its search history. That history is worth real money in how fast Google trusts the new site, and starting over on a new domain throws it away.
- I move your content over, I don't make you rewrite your business from scratch.
- Live in 7 days from kickoff, or the setup fee is free.
- Start with the free audit. It grades your current site first, so we both know what's actually broken before touching anything.
I’m Josh Tanner. If your site already exists and just isn’t doing its job anymore, a redesign keeps what’s working, your domain, your search history, your Google profile, and replaces what isn’t. $2,500 for the build, $300 a month after, same as any new build.
How to tell it’s the site, not just you.
Most business owners know something feels off before they can name what it is. These are the actual signs, in order of how often they’re the real problem:
It doesn't work on a phone
Most of your traffic is a phone in someone's hand. If text runs off the screen, buttons are too small to tap, or the menu breaks, that's not a style problem, it's lost calls.
You can't change anything yourself
If updating your hours or adding a photo means emailing someone and waiting a week, the site is running you instead of the other way around.
It's slow
A page that takes five or six seconds to load loses people before they see what you do. Speed is also a ranking factor, not just a patience test.
The photos and copy are years old
A site still showing a location you closed, a service you dropped, or a team member who left tells a visitor the business might not be paying attention anymore.
You have no idea if it's working
No analytics wired in means every claim about the site is a guess. You can't fix what you can't measure.
It doesn't show up when you search for yourself
If typing your own business name into Google doesn't surface a clean, accurate result, something upstream of the site itself needs attention too, not just the pages.
A longer walkthrough of each of these, with how to check them yourself in five minutes, is in the redesign signs guide. Or skip the guesswork and run the free audit, it checks all of this against your actual site.
A redesign isn’t starting over. That’s the whole point.
The biggest mistake in a redesign is treating it like a brand new business. Here’s what stays, and why keeping it matters more than the new coat of paint:
Your domain
Stays exactly where it is. This is the single biggest reason a redesign beats starting over: Google already has years of trust built up on that domain, and a brand-new domain starts back at zero.
Your content
Existing pages, photos, and copy get reviewed and reused wherever they're still accurate. You're not rewriting your business from a blank page, you're editing what's already true.
Your Google Business Profile
Stays connected and gets brought up to the same standard I sell as a standalone tune-up: correct categories, real photos, the description that matches what you actually do now.
Your rankings, mostly
A redesign done with proper redirects keeps the ranking signal a page already earned. Done sloppily, without redirects, a redesign can lose it. That's the part worth paying attention to, not the visual style.
$2,500 to rebuild it. $300 a month to run it.
A redesign costs the same as a new build here. No separate markup for the fact that something already exists. What actually moves the price around, and what a redesign in this area typically runs at other shops, is broken down in the redesign cost guide. The short version:
A templated refresh: a new theme on the same builder you’re already using. Cheap and fast, and it usually doesn’t touch the technical basics that were the real problem.
A custom redesign from a regional agency, priced about the same as a new build, since most of the work is the same regardless of what existed before.
Foundation, mine. A redesigned site on your existing domain, redirects to protect what you’ve already earned, Google Business Profile brought current, and SEO plus AI-search setup. Live in 7 days or the setup fee is free.
If this goes sideways, that's on me, not you.
A redesign is exactly when ownership matters most. If your current site is locked to a platform or an old developer you’ve lost touch with, this is the chance to fix that permanently, in writing:
- You own everything. Your domain, your listings, your ad accounts, and your content live in your accounts, in your name. Your code, your data, and your phone number are yours by contract and transfer on request, and the continuity kit you get at go-live shows your next developer exactly how. Walk away whenever you want and you keep all of it.
- Foundation goes live in 7 days, or the setup fee is free. I don't need a quarter to build a website.
- If something I built misses the scope we agreed to, I fix it at no extra charge, full stop. And every system gets its first 30 days of tuning included, measured against the goal we set together before I built it. You just answer your calls and send me your photos.
No testimonials. Just things you can click.
Here are live builds you can open, poke at, and run through any speed test you like: SEWI Claims’ full event platform and Oosht’s site rebuild, an AV integration company that came to me with an existing, aging site. Real names, real businesses.
The third piece of evidence is the audit tool itself. Point it at your current site before you decide anything. It runs 20+ real checks in about a minute and tells you plainly whether a redesign is worth doing yet.
Seven days of build. Nothing broken on the way.
Free, self-serve, about a minute. It grades your current site first, so we both know exactly what's broken before anything changes. If most of it is fine, I'll say so.
You answer a few questions and get me access to your accounts. I go through the existing site and flag what carries over as-is, what gets rewritten, and what gets dropped.
New site, same domain, redirects in place so old links and rankings don't break. Profile, listings, and analytics live on accounts you own.
A well-redirected redesign usually holds its existing rankings within weeks and can improve from there. Anyone promising an instant jump is guessing.
A fuller walkthrough of every step, including what you do and what I do at each one, lives on the how-it-works page.
Actually based in Delafield. Not “serving” it.
Plenty of agencies list Delafield on a service-area page they’ve never driven through. I live here, so when your old site says a name or address that’s no longer right, I’m the one who catches it, not a account manager reading your file for the first time.
It also means the redesign conversation can happen over coffee in town instead of a video call, if that’s easier for you.
The questions buyers actually ask.
How much does a website redesign cost?
Redesigns aren't priced differently than a new build here. It's $2,500 flat for the build, then $300 a month to run it, same as anyone starting from scratch. The full breakdown of what drives redesign cost up or down is in the redesign cost guide.
Will I lose my Google rankings if I redesign my site?
Not if it's done right. The rankings live with your domain and its history, not the old design. I keep your domain, set up redirects from old pages to new ones, and carry over the schema and technical basics that earned those rankings in the first place. Skipping redirects is the actual way people lose rankings during a redesign, not the redesign itself.
Do I need to rewrite all my content?
No. I go through what's already there and reuse anything still accurate. You'll rewrite what's actually outdated: old services, old team members, old photos, and anywhere the business has genuinely changed. Most sites keep more than people expect.
My current site is on Wix or Squarespace. Can you move it to something better?
Yes. Most redesigns I do start on a builder platform. I bring your domain over, migrate the content, and build the new site on infrastructure you own instead of a platform you're renting from monthly.
How do I know if I need a redesign or if my site is actually fine?
Run the free audit before spending anything. It checks load speed, mobile behavior, whether Google can read your business info correctly, and the basics that actually affect whether someone calls you. If your site passes, I'll tell you that and save us both a project. The signs worth watching for either way are in the redesign signs guide.
How long does a redesign take?
Seven days from kickoff to live, same as a new build. That covers the parts I control: the site, the profile, the listings, the redirects. What I don't control is how fast Google re-crawls and re-indexes, which happens on its own timeline.
What happens to my old site once the new one is live?
It comes down and every old URL redirects to its equivalent new page. Visitors and search engines land on the new site automatically, nobody hits a dead link.
Do you only redesign sites for certain industries?
No. Any small business in the Delafield and Lake Country area: retail, professional services, health, restaurants, trades, whatever you run. The common thread is geography, not industry.
Start with the audit. See what’s actually broken.
About a minute, no email required, and the report is yours whether we ever talk or not. If you’d rather start with a person, book fifteen minutes and I’ll look at your current site live with you.
Delafield first. Then Lake Country. Then Waukesha County.