You’re not hiring a software company. You’re hiring a guy.
I’m Josh Tanner. I’ve been in tech and live production for 15 years — behind the scenes at corporate events, trade shows, and live productions for some of the biggest companies in the Midwest. I’ve watched systems fail in real time. And I’ve seen what happens when they run exactly right.
I live in Delafield with my wife Nicole and our kids Graham and Hayes. I built Tanner Preserve because I kept watching small business owners in my community — people who are genuinely excellent at their trade — grinding themselves into the ground doing stuff that AI can genuinely handle.
I’m not a consultant in a suit. I show up, I learn your business, and I build something that actually works. I stick around because the retainer only makes sense if the system keeps earning it.
Anthropic Partner (In Progress)
Delafield, WI · Est. 2026
Three things
that don’t change.
You own the system.
Everything we build lives in your tools, under your account. If you stop working with us tomorrow, the system keeps running. You don't lose anything.
Nothing sends without your approval.
Every draft stops before it goes out. You tap yes. Or you edit it. The AI never has the keys — it has a draft pad. You have the keys.
I tell you when it's not working.
If a workflow isn't earning its keep, I'll say so before you notice. The retainer only makes sense if the ROI is real. I'm not interested in billing you for something that isn't delivering.
Tell me about your business. I’ll tell you the truth.
We’ll walk through exactly what I’d build for you and what it would cost. If it doesn’t make sense, I’ll tell you that too.
No pitch · No obligation · Just a real conversation