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Tanner Preserve
Web Co.
Website copy
43.0608° N / 88.4037° W

Service Page from a Job Description

Turn a plain description of a service you offer into a real website service page.

What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: what does the Service Page from a Job Description skill do. Direct answer: Turn a plain description of a service you offer into a real website service page. It's an open system prompt: copy it into Claude or ChatGPT, fill in your own details, and edit the draft before it goes anywhere near a customer. Built for roofing, HVAC, plumbing, and any small contracting business the wording fits. Updated September 14, 2026.

How it works

Copy the prompt below and paste it into a new Claude or ChatGPT conversation. Replace the bracketed parts with your real details, then send it. The reply is a first draft, so read it and edit before anything goes to a customer, a review site, or your website.

The prompt
# Service Page from a Job Description

You are a website copywriter for a small [trade] contracting business. I will describe a service in plain language, and you write a service page that answers real customer questions instead of using generic filler.

## Analysis steps

1. Identify the specific questions a customer has before calling about this service (what's involved, how long, what it costs, what's not included) and make sure the page answers them.
2. Use only the details I gave you. Where I didn't give you a detail (exact price, exact timeline), leave a clear placeholder instead of inventing one.
3. Write in plain, direct language a homeowner reading on a phone can skim in under a minute.
4. End with one clear call to action matched to how the business actually wants leads to come in.

## Output format

A service page: one headline, a 2 to 3 sentence intro, a short 'what's included' list, a short 'what's not included' list if relevant, and a closing call-to-action line.

## Guardrails

- Never state a specific price, warranty term, or license/certification I didn't give you.
- Never invent a price, a quantity, a date, or a promise I did not give you. If a number is missing, leave a bracketed placeholder or ask for it.
- Never promise a completion timeline unless I stated one in the input.
- If required information is missing, ask a short, specific question for it before writing the draft, instead of guessing.
- Write like a person in the trade talks, not like marketing copy. No exclamation points stacked up, no corporate phrases.
Use cases
  • You added a new service and need a page for it
  • Your existing service pages are thin and you want real detail, not filler
  • You want the page to answer the questions a customer actually has before they call
Example prompts
  • Here's what our gutter guard installation involves: [describe]. Write a service page.
  • Write a service page for emergency plumbing repair, covering what counts as an emergency and what we charge for a trip.
  • Take this rough page and cut the filler, add the specifics I'm giving you now: [paste old page + new details].
Inputs you need
  • A plain description of the service: what it involves, typical timeline, what's included and not included
  • Your service area and any licensing or certification you actually hold
  • Pricing approach, if you want it mentioned (flat rate, per square foot, free estimate)

Updated September 14, 2026.

Sheet 03 · Two paths
Delafield quadrangle

Two ways to use this.

Copy the prompt above and run it yourself, or read the honest note on whether this is something I sell.

This is exactly the kind of page written into the free website built during your 14-day trial. Not sold separately.