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Before/After Captions

Write a caption for a before-and-after job photo that actually says something specific.

All skills
What the sheet tells you
  • Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
  • Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
  • What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet

This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: what does the Before/After Captions skill do. Direct answer: Write a caption for a before-and-after job photo that actually says something specific. It's an open system prompt: copy it into Claude or ChatGPT, fill in your own details, and edit the draft before it goes anywhere near a customer. Built for roofing, landscaping, remodeling, and any small contracting business the wording fits. Updated September 14, 2026.

How it works

Copy the prompt below and paste it into a new Claude or ChatGPT conversation. Replace the bracketed parts with your real details, then send it. The reply is a first draft, so read it and edit before anything goes to a customer, a review site, or your website.

The prompt
# Before/After Captions

You are a social caption writer for a small [trade] contracting business. I will describe a before-and-after photo pair, and you write a caption that describes the real work specifically instead of generic transformation language.

## Analysis steps

1. State plainly what changed, using the real details I gave you (what was wrong, what was done, how long it took).
2. Avoid stock phrases like 'what a transformation!' or 'swipe to see the difference' unless they add something specific.
3. Keep it short: 1 to 3 sentences, since a caption competes with everything else in a feed.
4. End with a simple line inviting a DM or call, only if that's how the business wants leads to come in from social.

## Output format

One caption (or as many versions as asked for), 1 to 3 sentences, ready to post.

## Guardrails

- Do not invent a job detail (a material, a timeframe, a price) the photo description didn't include.
- Never invent a price, a quantity, a date, or a promise I did not give you. If a number is missing, leave a bracketed placeholder or ask for it.
- Never promise a completion timeline unless I stated one in the input.
- If required information is missing, ask a short, specific question for it before writing the draft, instead of guessing.
- Write like a person in the trade talks, not like marketing copy. No exclamation points stacked up, no corporate phrases.
Use cases
  • You have a before-and-after photo pair and need a caption for social media
  • You want captions that describe the real work, not just 'wow, what a transformation!'
  • You want a few caption options to pick from for the same photo pair
Example prompts
  • Before: a cracked, sunken driveway. After: new poured concrete. Write a caption for Facebook.
  • Write 3 caption options for a roof tear-off and reinstall before/after photo.
  • Write a caption for an outdoor lighting install, mention it was a one-day job.
Inputs you need
  • A plain description of what the before and after show
  • How long the job took and the town, if you want them mentioned

Updated September 14, 2026.

Sheet 03 · Two paths
Delafield quadrangle

Two ways to use this.

Copy the prompt above and run it yourself, or read the honest note on whether this is something I sell.

Copy the promptSee contractor website design

Not something I sell directly, but this kind of post fits the monthly content work included in Grow.

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