HVAC websites · Examples and price · $2,500 implementation waived through Oct 21
43.0608° N / 88.4037° W
HVAC Website DesignThat Answers the 11pm Call
Examples first, then what a heating and cooling site actually needs, then the price. The $2,500 implementation is built during the 14-day trial and waived through Oct 21, then $97 a month.
TLDR
- A homeowner with a dead furnace at 11pm picks from three companies in about 30 seconds. The site has to load fast, say "24-hour" if it's true, and put the number up top.
- Service pages per job (furnace repair, AC repair, install, maintenance plans) beat one "Our Services" page, because that's how people search.
- Google Business Profile wins the map pack. The website backs it up. You need both, done to the same standard.
- The $2,500 implementation, waived through Oct 21, is built during the 14-day trial, then $97 a month for Run, $297 for Grow with missed-call text-back. You own everything.
What the sheet tells you
- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
About two minutes. Reads public pages only.See an example sheet
This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: Who builds HVAC websites, and what does it cost?. Direct answer: Tanner Preserve Web Co. builds HVAC websites during a 14-day trial, the $2,500 implementation waived through Oct 21, with a card on file and nothing charged until day 15. Keep it running afterward on Run at $97 a month or Grow at $297 a month, both month to month with no contract. Updated September 14, 2026.
Sheet 02 · Examples
Delafield quadrangle
HVAC website examples. Click any of them.
Every design below is a full working site, not a mockup. Open one, click through it, run it through any speed test. The HVAC designs come first, then the trades that share the same homeowner.
All 60 designs, one per trade, are in the gallery. Any of them can be the starting point for a HVAC company; the copy, photos, and pages are yours.
An HVAC website has one job. Get the call before the next company does.
Most HVAC websites are built like brochures: a hero photo of a smiling tech, three paragraphs about being family owned since 1987, a contact form at the bottom. That's fine for the homeowner who's researching a new system in April. It's useless for the one whose furnace quit at 11pm in January, who is standing in a cold kitchen on a phone, and who will call whoever looks open and credible in the next 30 seconds.
A good HVAC site is built for the second person and still works for the first. The phone number and hours sit above the fold. "Emergency service" is a real page, not a line in a list. Each service (furnace repair, AC repair, new system install, ductless, maintenance plans, indoor air quality) gets its own page, because "furnace repair near me" and "AC install cost" are different searches from different people. Financing and maintenance plan pages do the selling in the shoulder seasons when nobody's in a panic.
Below are live examples of what that looks like, the checklist I build every HVAC site against, the mistakes I see on the sites ranking today, and a published price. If you want the version of this page written as an offer, with the missed-call text-back and the review requests spelled out, that's the HVAC spoke, linked throughout.
What a HVAC website needs. Six things, none optional.
The six things I build every HVAC site against. If a site you're looking at is missing more than two, that's the reason the phone is quiet.
- 01
Number and hours above the fold, on every page
Not in a header that collapses on mobile. A tap-to-call button that's visible before anyone scrolls, and hours that say whether you're answering right now. If you do after-hours, say it in the first line.
- 02
A page per service, named the way homeowners search
Furnace repair. AC repair. Furnace replacement. AC installation. Ductless mini splits. Maintenance plans. Indoor air quality. Each with its own URL, its own photos, and a short answer to "how much." Google matches pages to searches, and one long services page matches nothing well.
- 03
An emergency service page that loads in under a second
This is the page the 11pm homeowner lands on. It gets your number, your response time, your service area, and nothing else. On the sites I build it paints in under a second on a phone, and I publish the Lighthouse number so you can check.
- 04
Service area pages for the towns you actually cover
Named towns beat "serving the greater metro area." A page for each place you run trucks, with the jobs common there (older boilers downtown, heat pumps in new subdivisions), links to the others, and a Google Business Profile service area drawn to match.
- 05
Financing and maintenance plans as pages, not footnotes
A $9,000 system replacement gets decided by whether the homeowner can see a monthly number. A maintenance plan page is what sells in April and October when nothing is broken. Both deserve a real page with real numbers, not a PDF.
- 06
Reviews pulled live from Google, and a way to ask for more
A screenshot of five reviews from 2021 tells the homeowner you stopped caring in 2021. Reviews should come straight from your Google profile onto the site, and every completed job should trigger a text asking for one. The second half of that is on the Grow plan.
Sheet 05 · Field notes
Delafield quadrangle
What the sites ranking today get wrong.
The hero video
A 20 MB drone shot of the shop loads in six seconds on a phone in a driveway. The homeowner is gone by second three. A still photo of a real tech at a real furnace does the same job in a tenth of the time.
"Contact us for a quote" as the only call to action
The 11pm homeowner won't fill out a form. The April researcher won't call. You need both a tap-to-call and a short form, and the form needs to text you the moment it's submitted, not sit in an inbox till morning.
One page that lists every service
It ranks for nothing because it's about everything. Split it. The sites outranking you for "furnace repair [your town]" have a page called exactly that.
A Google Business Profile nobody's touched since setup
Wrong hours, an old number, categories that say "contractor" instead of "HVAC contractor," no photos since the truck wrap. The website can be flawless and the map pack will still show the company down the road whose profile is current.
The HVAC year, and what the site does in each part.
Winter, furnace season
Calls spike the week it drops below zero, and every one is a same-day-or-you-lose-it job. This is when the missed-call text-back earns its keep.
Summer, AC season
Humidity and a run of 90-degree days turn a quiet spring into a wall of same-day AC calls. The site and the automations carry the load without you hiring a second dispatcher.
Shoulder season (spring and fall)
Furnaces and AC units both sit idle, which is exactly when maintenance plan and financing pages do the selling instead of an emergency call.
- the median HVAC technician's annual pay nationally. The trade is growing, which means more competition for the same calls.
- $61,010
- Source: U.S. Bureau of Labor Statistics
- projected U.S. job growth for HVAC mechanics and installers through 2035, far faster than the average occupation.
- 11%
- Source: U.S. Bureau of Labor Statistics
- of consumers read online reviews before choosing a local business, and only 4% say they never look.
- 96%
- Source: BrightLocal, Local Consumer Review Survey 2025
- Madison's average January temperature. When a furnace quits in that kind of cold, the homeowner calls whoever answers first, not whoever has the best reviews.
- 19.4°F
- Source: UW-Madison Wisconsin State Climatology Office
The $2,500 implementation, waived. $97 a month to keep it working.
Published, fixed, and the same for a one-truck HVAC company as for a ten-truck one. For context, what a HVAC website usually costs:
$3,000-$12,000, then $500-$3,000/mo
A national home-services marketing agency. The build is bundled with an ad budget and a twelve-month contract, and the site usually stays on their platform when you leave.
$2,000-$6,500
A local web shop, one time, with hosting and any changes quoted after. Profile, listings, and tracking usually not included.
Implementation waived, then $97/mo
Run, mine. The HVAC site built against the checklist above, your Google Business Profile done properly, the listings that matter, forms that email you the moment a lead lands, and a lead inbox. Missed-call text-back, review requests, and the monthly agent work are on Grow at $297. You own the domain and the site, built during the trial.
Sheet 07 · The evidence
Delafield quadrangle
Things you can click. Numbers you can check.
Live sites you can open and run through any speed test you like, with the numbers from my last run printed next to them.
- SEWI Claims
Public adjuster, southeast Wisconsin. Site, intake, and payments on their own domain.
Mobile Lighthouse performance 99. Largest content paints in 0.8 seconds. Layout shift 0.
- Oosht
Live-event AV company. Build in progress on a preview domain, not a finished client site. Homepage sequence is drawn as SVG instead of a hero video, so it loads on a phone in a parking lot.
Mobile Lighthouse performance 92. Largest content paints in 1.6 seconds.
- Tanner Preserve AV
My own AV tools site: 146 calculators, a venue directory, and a 3D previz of real ballrooms.
206 indexable routes generated from one data spine. Same engine the contractor sites run on.
Questions HVAC contractors actually ask.
How much does an HVAC website cost?
National HVAC marketing agencies charge $3,000 to $10,000 to build and $500 to $2,500 a month after, usually bundled with ads. Local web shops run $2,000 to $6,500 one time. Template builders are a few hundred plus your weekends. Mine is a $2,500 implementation, waived for businesses that start a plan by October 21, 2026, built during a 14-day trial, then $97 a month for Run, or $297 for Grow with the missed-call text-back and review requests. The number is published here and on the HVAC page, and it's the same for a one-truck shop as for a ten-truck one.
What pages does an HVAC website need?
Home, emergency service, one page per service (furnace repair, AC repair, furnace and AC installation, ductless, maintenance plans, indoor air quality), a page per service-area town, financing, reviews, about, and contact. Roughly 15 to 25 pages for a typical residential company. Commercial HVAC adds a page or two about that side of the business.
Should my HVAC site have separate pages for heating and cooling?
Yes, and go further: separate pages for repair and installation within each. "Furnace repair" and "furnace replacement" are different searches with different budgets and different urgency. One heating page trying to serve both ranks for neither.
Does the website or the Google Business Profile matter more for an HVAC company?
For "near me" and map pack searches, the profile. For "furnace repair cost" and "best HVAC company in [town]," the website. Most of your emergency calls come from the map, so the profile carries the urgent traffic and the site carries the considered traffic. Both are in the build; neither works alone.
How fast does an HVAC website need to load?
Under a second to first meaningful content on a mid-range phone on a cellular connection, because your emergency visitor is on exactly that. Google's own threshold for a "good" Largest Contentful Paint is 2.5 seconds. The live sites linked on this page run 0.8 to 1.6 seconds. Most HVAC sites I audit run 4 to 8.
Can you show real HVAC website examples, not mockups?
The examples block on this page pulls from the gallery, where every design is a full working site you can click through. The live client sites in the proof section are real businesses with real traffic and the Lighthouse numbers from my last run printed next to them.
What about HVAC SEO? Is that included?
The technical part is: fast pages, one per service and town, schema, a complete Google profile, listings that agree. That's the foundation and it's built during the trial. Ongoing SEO work (new pages, review growth, profile posts) is what the monthly buys. Paid ads are not included and I'll tell you honestly whether they make sense for your market before you spend a dollar.
How is this different from the HVAC page on your subdomain?
That page is the offer: the scenario, the automations, the plan, the trial. This page is the how and why: what an HVAC site needs, examples of it, and the mistakes to avoid, for someone who's researching before they're ready to buy. Same build, same price, two doors.
Shopping designers? Here’s how to vet any of us, me included, and the honest DIY vs. hiring comparison.
Sheet 09 · Start now
Delafield quadrangle
Start the trial. The $2,500 implementation, waived.
Card on file, nothing charged for 14 days. Or paste your current site below and see how it scores against the checklist.