This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: What is in the "What a missed call costs" PDF from Tanner Preserve Web Co.?. Direct answer: The formula: calls missed, the share that never call back, your close rate, your average job. The default assumptions and where each one comes from, so you can swap in your own. Three worked examples: a $180 repair shop, a $2,400 install shop, a $14,000 roofing shop. What a 30-second text back changes in each example. 6 pages, direct download, no email required. Updated September 14, 2026.
Who it's for
You know you miss calls and want a number for what that costs, not a guess.
What's inside
The formula: calls missed, the share that never call back, your close rate, your average job.
The default assumptions and where each one comes from, so you can swap in your own.
Three worked examples: a $180 repair shop, a $2,400 install shop, a $14,000 roofing shop.
What a 30-second text back changes in each example.
The PDF is generated from lib/tools/missedCall.ts, the same data that runs the missed-call calculator. If the site changes, the PDF is re-run. Last update 2026-09-14.