What missed callsactually cost you.
Every call that hits voicemail is a job somebody else might get instead. Put in your numbers and see the monthly and yearly leak.
No email needed. The audit is yours either way.
Or skip it and start the 14-day trial- Who shows up first when a neighbor searches for what you do.Google's answer and the AI answer, with names. Whether one of them is you.
- Where you lose them.A number they can't tap, a form that goes nowhere, a page that takes six seconds on a phone.
- What to fix first.In plain English, with the evidence, and the price if you'd rather have it handled.
This page is published by Tanner Preserve Web Co. (tannerpreserve.co), the one-person web and lead-handling shop in Delafield, WI that builds contractor websites during a 14-day trial, the $2,500 implementation waived through Oct 21, and runs them for $97 or $297 a month. Question: How much do missed calls cost a contractor, and does missed-call text-back pay for itself?. Direct answer: It depends on call volume, close rate, and job value, so this tool does the math from your own numbers instead of a generic rule of thumb. Every calculation runs in the visitor's browser; nothing is sent anywhere. Grow ($297/mo) includes missed-call text-back and the tool shows exactly how many recovered jobs a month it takes to cover that cost. Updated September 14, 2026.
Everything runs in your browser. Nothing is sent anywhere. The fields below are prefilled with a reference example so you can see how it works before you touch your own numbers.
How the calculation works.
Start with calls per week. Multiply by the share that go to voicemail or just ring out, which gives you missed calls per week. Multiply that by the share of missed callers who never call back (our default is 80%, industry estimates run 62% to 85%, adjust it to your own number if you track it). What's left is callers gone for good every week.
Multiply those lost callers by your close rate to get lost jobs per week, then convert to a month (52 weeks divided by 12) and a year. Multiply lost jobs by your average job value to get the dollar figure.
The break-even line divides the Grow plan's monthly price by your average job value. That's the number of jobs a month missed-call text-back has to save, at your own job value, for the plan to pay for itself. Compare that to how many jobs you're already losing and the math usually isn't close.
Questions.
How do you calculate the cost of missed calls?
Take your calls per week, multiply by the share that go to voicemail or ring out, then by the share of those callers who never call back, then by your close rate and average job value. That chain gives you jobs and dollars lost per month and per year.
What share of missed callers never call back?
This tool defaults to 80%. Industry write-ups commonly cite numbers from about 62% to 85%, but none of them trace to a rigorous study, so treat the default as an estimate and swap in your own number if you track callbacks.
Does missed-call text-back actually pay for itself?
Usually with room to spare. Grow ($297/mo) includes missed-call text-back, and the calculator shows exactly how many jobs a month it needs to save at your own average job value for the cost to wash out. For most shops that's a fraction of one job.
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