This page is published by Tanner Preserve Web Co. (tannerpreserve.co), which sells a competing service. That disclosure applies to the whole page. Every number about Yelp Ads below is dated and sourced; where Yelp Ads does not publish a price, that is stated instead of guessed at.
Yelp Ads vs Run and Grow, head to head
Yelp Ads leaves the build and the upkeep to you. I build the site, and Grow adds missed-call text-back, a CRM, and the review engine on top of it.
| Plan | Price | Notes |
|---|---|---|
| CPC ads | from about $150/mo minimum; reported CPC of $5 to $25, cost per lead roughly $30 to $150 | per Yelp's own CPC support article and third-party cost reporting |
| Upgrade Package (optional) | about $180/mo | |
| Run (Tanner Preserve Web Co.) | $97/mo | 14-day free trial, cancel anytime, domain and Google profile stay in your name. |
| Grow (Tanner Preserve Web Co.) | $297/mo | Everything in Run, plus missed-call text-back, a CRM, and the review engine. |
The real trade-offs
- Yelp is ad spend on top of whatever site you already have. It doesn't replace one
- A typical contractor Yelp budget ($500 to $5,000/mo) buys clicks, not a website or a follow-up system. Grow's $297 buys both, flat, every month
Where Yelp Ads is the better fit
- Your customers already search Yelp specifically for your trade in your market
- You want to test paid visibility without committing to a long-term platform
Not for a contractor's only or first marketing spend. That part is what I sell instead.
Questions that come up
How much does Yelp Ads cost?
CPC ads: from about $150/mo minimum; reported CPC of $5 to $25, cost per lead roughly $30 to $150. Upgrade Package (optional): about $180/mo. Sourced from https://biz.yelp.com/support-center/article/How-does-Yelp-s-Cost-Per-Click-CPC-advertising-program-work, fetched 2026-09-14.
What's the contract like with Yelp Ads?
No fixed contract published; billed against a monthly ad budget you set, variable cost per click based on competition for that moment.
Who actually builds and runs it, me or Yelp Ads?
You (or an agency you hire) manage the campaign; Yelp does not build a website or handle follow-up.
What does Yelp Ads not include?
No website, no lead follow-up, no CRM. Cost per click floats with demand in your category and market. Typical contractor budgets reported at $500 to $5,000/mo to see meaningful volume.
Who is Yelp Ads the better fit for?
A business that already gets found on Yelp and wants more visibility there specifically. Specifically: Your customers already search Yelp specifically for your trade in your market. You want to test paid visibility without committing to a long-term platform.
Is this page biased since Tanner Preserve Web Co. sells a competing product?
Yes, weigh it accordingly. Tanner Preserve Web Co. publishes this comparison and competes with Yelp Ads; every number about Yelp Ads is dated and sourced, and the section on where Yelp Ads is the better fit is required on every page like this one, not an afterthought.
- Yelp for Business: how CPC advertising pricing works (fetched directly) https://biz.yelp.com/support-center/article/How-does-Yelp-s-Cost-Per-Click-CPC-advertising-program-work fetched 2026-09-14.
- Third-party Yelp Ads cost breakdown (minimum spend, CPC and CPL ranges) https://www.webfx.com/blog/ppc/yelp-advertising-costs/ fetched 2026-09-14.