What a septic company should post on Google every week

Most septic companies set up their Google Business Profile once. Then they never touch it again. There's a feature sitting right there called Google Posts. It costs nothing to use. Almost nobody in the trade touches it. That's an opening.

What Google Posts actually are

Google Posts show up right on your business listing when someone searches your name or a nearby service. They're small updates: a photo and a couple sentences. They appear alongside your reviews and hours. Think of them like a tiny bulletin board attached to your listing.

Posting costs nothing and takes about five minutes each time. A profile with recent posts signals to Google that the business is active. That can help with how often you show up in local searches.

• Google Posts appear directly on your business listing
• Posting costs nothing and takes about five minutes to create
• An active posting habit signals your business is up and running

Four post types that work for septic companies

You don't need to get creative every week. Rotate through a few reliable formats. You'll never run out of ideas.

• Seasonal reminder: pumping before spring thaw, or before hosting a big family gathering
• Job photo: a truck on site, before and after of a tank access, always with a short caption
• Service spotlight: one paragraph on inspections, or on what a septic system check actually involves
• Quick tip: something homeowners don't know, like what not to flush, or how often a tank should be pumped

A month of examples

Here's what four weeks could look like for a septic company working around Hartland and Delafield.

• Week 1: "Spring thaw is when a lot of Lake Country homeowners find out their tank needs attention. Book your inspection now before the ground softens."
• Week 2: A photo from a recent pump-out job with the caption: "Another tank cleared out in Oconomowoc this week. Ask us about our inspection service."
• Week 3: "Did you know grease and wipes are two of the biggest causes of septic backups? Keep both out of your system."
• Week 4: "Fall is a good time for a septic inspection before the ground freezes. Give us a call before the first snow."

Why weekly beats occasional

A single post from six months ago tells a bad story. It tells Google, and the person searching, that your business might not be that active. A steady weekly habit does the opposite. It also gives you more chances to show up when someone searches something specific, like "septic pumping before winter."

Say you post once a week for a year. That's 52 chances for your listing to look fresh. A competitor who posted twice and gave up gets none of that.

How to actually keep it up

The trick is not overthinking it. Take a photo on your phone at the job site. Write two sentences in the truck. Post it before you drive to the next stop. Our guide to setting up your Google Business Profile covers where to find the posting tool. It also covers how the settings work.

• Take the photo while you're still on site
• Write the caption in under a minute, don't overthink it
• Post before you leave the driveway so you don't forget

Batch it if that's easier. Some septic companies find it simpler to sit down on a Sunday night. They schedule out the whole week's posts at once. They pull from photos taken over the past several jobs. Either approach works, as long as something new goes up every week.

What not to post

Skip anything that reads like an ad with no substance. "Best septic company in Wisconsin!" with no photo or detail is one example. Google Posts work better when they're specific and useful, not when they're a slogan.